So I had the great opportunity and honor to hear James Kane (http://jameskane.com/) who is a world recognized speaker and author in the area of building relationships in business, speak at a conference. I have heard many speakers in my time, but James is the best I've seen thus far!! What made his presentation so special and powerful to me is the way he was able synchronize and demonstrate how Business, Neuroscience and Behavorial Psychology can work together to create a powerful sales strategy. This can be used in literally any business model. He tied it around the power of one word;"loyalty". James Kane is an expert on how to create such a strong loyalty in your brand and if you ever get a chance to hear him speak or expose yourself to what he writes, you are in for a treat!
Without going into a long discussion about the conference, I want to share one unique idea around loyalty that he mentioned. Kane's idea that to win customer loyalty is not accomplished by fulfilling the expectation of delivering the product or service the customer pays for, but in creating an incredible experience. What he was referring to was the process of getting them there that customers will always come back to you for and brag about you to others. The idea is get to know as much about your customers not only on a professional manner, but personal as well. That knowledge will allow you to connect to your customers in such meaningful ways that you can create an "incredible experience" in how you deliver your service.
So enough about James Kane, I hope even though I didn't meet him personally he will appreciate my promotion of him some day!! This entire discussion about loyalty started me thinking on how this could be leveraged on a job interview. If you think about it, an employer pays you to deliver the task you are hired for. We think as society in a whole, that if we complete the job we are paid to do it makes us special and we deserve rewards for that. Folks we need to change our thinking on that, your reward is the money the employer pays you to get the job done. Your reward is the privilege of getting the opportunity to continue to stay their and do your job so you can continue to get paid. Now if you are wanting recognition and real rewards, then ladies and gentlemen you have to focus on the way you do your job and creating a pleasurable experience for your boss by doing it in a special and prideful way!!
Some examples may be: taking initiative to do things above and beyond when you see an opportunity without having to be asked. Also when identifying problems to your boss, make sure you pair that with some possible solutions you came up with OR figuring out a way to take as much responsibility off your boss allowing them to do other things. Folks what you want to demonstrate is not just how effective you are at doing your job, but how you created an incredible experience for your boss in the process of doing the job. If this was the focus of your interview strategy, this would put you "in the conversation" as top candidate for every job you interview for!!
Think about it, as Human Beings loyalty is one of the things we can never get enough of!!
By Steve Rosen
Sr. Recruiter/Certified Interview Coach