Employer Branding is What Attracts Hard To Find Candidates

If you are in the Talent Acquisition Business and you think a strong or attractive job description is enough to help "land you" that hard to find Enterprise Sales Person or Software Engineer that most organizations covet, than think again! The reason being, no matter how much effort goes into differentiating a job description in the end Job Family Descriptions have to be standardized. Therefore a job description for the same role will look very similar among most organizations.

​So then the question is, if our job description doesn't attract those candidates our organization's way what will? The answer to that is a "one-two punch" of Employer Branding alongside creating an Amazing Candidate Experience that will stick in a Job Seeker's Mind!
Organizations spend a lot of time and effort crafting their marketing message and brand to their perspective Client Niche on Social Media and their website. That same effort needs to happen from a Employer Branding standpoint when trying to hire and more important even if you are NOT trying to hire in that moment in time. The reason, candidates have a perception that the same job among most organizations is going to be very similar so in order to select a company to work for they need something special, and in most cases that is NOT always money. In fact when candidates were asked why they chose one organization over another. They say they will choose to go work for a company that offers growth opportunities, passion for the product/service or flexible work/life balance over more money.

How Do Organizations Create a Great Candidate Experience
So what can a Company do to create this amazing candidate experience? Mainly, it has to be a team effort involving other employees to help sell the company as a great place to work and create an upbeat vibe! Here are a few tips to get you started:

• On your website and in Social Media talk about the exciting things the company is doing and how it is making a difference out in the world. Don't just mention the Company Mission but help your audience conceptualize what that Mission really means and make it applicable to situations that the outside world can identify with. Include short 3-4 minute videos that are interactive.
• Include a lot of pictures of your employee base in situations where they are collaborating on projects. This helps candidates visualize a sense of camaraderie. Also try to mention key projects and recognize the Employee Drivers on those. An example would include Electronic News Letters. This gives candidates a true sense of what the real work is being done.
• Make the Candidate Application Process as streamlined and easy as possible. This includes; when candidates are interviewing try to create a easy yet hands on positive and warm experience. You want to try to limit the interview process to one trip only and then make a quick decision if the consensus of the interview team is they like the person. Candidates talk about their interview experience and if the "word on the street" is that your organization comes off very friendly and efficient in the hiring process than that will attract other candidates.

In conclusion, please remember this one piece of final advice. Professionals want to work for an organization that create an incredible experience that is special!

Steve Rosen-Recruiting Consultant

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