If you are in the Talent Acquisition Business and you think a strong or attractive job description is enough to help "land you" that hard to find Enterprise Sales Person or Software Engineer that most organizations covet, than think again! The reason being, no matter how much effort goes into differentiating a job description in the end Job Family Descriptions have to be standardized. Therefore a job description for the same role will look very similar among most organizations.
So then the question is, if our job description doesn't attract those candidates our organization's way what will? The answer to that is a "one-two punch" of Employer Branding alongside creating an Amazing Candidate Experience that will stick in a Job Seeker's Mind!
Organizations spend a lot of time and effort crafting their marketing message and brand to their perspective Client Niche on Social Media and their website. That same effort needs to happen from a Employer Branding standpoint when trying to hire and more important even if you are NOT trying to hire in that moment in time. The reason, candidates have a perception that the same job among most organizations is going to be very similar so in order to select a company to work for they need something special, and in most cases that is NOT always money. In fact when candidates were asked why they chose one organization over another. They say they will choose to go work for a company that offers growth opportunities, passion for the product/service or flexible work/life balance over more money.
How Do Organizations Create a Great Candidate Experience
So what can a Company do to create this amazing candidate experience? Mainly, it has to be a team effort involving other employees to help sell the company as a great place to work and create an upbeat vibe! Here are a few tips to get you started:
Steve Rosen-Recruiting Consultant
Tara A out of Indianapolis writes…“Dear Recruiter Help!
I just found out I’m going to be losing my job due to a layoff and I have not written a resume in over 10 years where do I even begin to start?”
“Well Tara don’t panic I have an easy to use format but the first thing to focus when writing this resume is this is your branding tool to market yourself to employers. So when writing the resume you don’t just want to list what functions are of your job you did, but in what capacity you performed those activities such as how you performed and what you accomplished.
My suggestion before writing the resume is get a note book and start listing out your accomplishments, special projects you were on and what your role was. The reason I suggest a note book is so that you can brainstorm without worrying about the grammar and it will be in front of you. Once you do that then you can write the final draft of your resume.
Now as far as the outline, since you have so much experience you want to emphasize that over education because experience is what sells an employer. Here is the Format I suggest (see below).
1. EXPERIENCE: LIST YOUR (COMPANY/JOB TITLE)
2. NEXT LINE LIST YOUR ROLE SUMMARY
3. ACCOMPLISHMENTS: PUT IN CAREER HIGHLIGHTS IN BULLET FORMAT
4. NEXT LINE LIST IN BULLET FORMAT WHAT YOU DID IN AN ACCOMPLISHMENT
5. REPEAT FOR EACH JOB
6. EDUCATION: THIS GOES LAST AND ALSO INCLUDE SPECIAL SKILLS BELOW
Tara that should give you a good place to start good luck on your search! One last thing I want to leave you with, view this as a new opportunity to do something new and exciting instead of focusing on the negative of losing your job. Employers pick up on your attitude so if it’s a good one, they will be more interested in hiring you!
Video Resumes are a great way to get a job applicant's "foot in the door" for any type of job, but especially for Critical Roles to a Company such as Sales, Technology, Leadership, HR and Marketing! What a 3 minute clip can accomplish highlighting a Candidate's background in a very vivid and visual way to an employer far outweighs a multiple page Written Resume.
If you really want to create it but don't know where to start, no problem! I will highlight in a few easy steps the way to construct this for anyone. Best thing about it, with the powerful video capabilities of our smart phones it won't even require you hiring a Professional Video Person unless you want to.
LETS GET STARTED!
1) "Dress For Success"-You want to simulate an Interview Experience. That means dress professional just like you would for an interview and film it in a quiet and office type setting in your home to keep it professional looking.
2) Keep it to 3-4 minutes long NO LONGER. In fact I would keep it closer to 3 minutes because you want your audience's attention span as much as possible through the entire thing.
3) Contents to include:
-60 Second Elevator Pitch summing up your professional background with a couple of unique "tidbits" about yourself which will grab your audience's attention. It's ok to include personal information about yourself as long as you make sure to use Professional Etiquette when doing it. HINT: Those personal items can be tied to what drove the passion for you to work in the professional field you want to work in.
-Talk about your passion for the role you want to get into such as why you are passionate about it and what excites you. This is different than the Field mentioned above as now you are talking about a specific role.
-Discuss briefly your career progression that got you to this point in your career.
-Discuss briefly 1-2 projects in a quick summary that were career accomplishments.
-Discuss what you brought to the table to your past employers in a similar role and how that will make you an immediate value to your next employer.
-Last, give a quick couple of action points on what you would do in your first 30 days if you were hired to set yourself up for success. Employers love to hire people that are proactive and show they have a planned vision for success.
If this format is followed, this will give anyone a great start to creating a successful Video Resume with the end result of attracting a Hiring Manager's attention so they call you in for the "real interview"!
In conclusion, my last piece of advice is this. Rehearse a couple times before shooting your final video, and play it back to see what it looks like. Great thing about video is you can shoot it over and over until you get it exactly how you want it.
Feel free to let me know any comments or questions you have. Hope this helps!!
Steve Rosen-Recruitment Specialist
This is the First of a series of "How To Recruiting Strategies" designed specifically for Smaller Organizations with limited HR Resources to successfully hire which is critical for scaling their businesses.
What is an Avatar
For anyone unfamiliar with the term "Avatar" in the Business World it refers to the profile that fits what an organization deems as their "perfect customer". However the term is universal and can also be used in the HR World for describing a organization's ideal employee.
For the strategic roles within an organization such as Sales/Marketing/Technology/Leadership it would be smart for an organization to determine what their Ideal Employee OR Avatar would look like. The reason being these are the roles that put a brand on your organization to their client base and helps drive success!
It has been proven over and over again that organizations who hire based strictly on skills without considering whether that person fits the particular company culture will have a higher turnover rate. The reason is even if someone can do the job, when they don't fit or don't like the company culture they won't be happy and if they are NOT happy well I think you can guess the rest of the scenario.
How To Create Your Company Avatar
-Determine which Job Families or Roles are critical to your organizations success
-Conduct an analysis of your current staff in those roles to determine the strongest players
-Create an Avatar which is a deeper dive than General Profiling on a personality type that fits that position. You want to determine all of the characteristics of that employee including personality type so that you have this mold of exactly what a perfect Sales Employee or Technology Employee looks like in your organization only. The goal here is not to be general on what any organization looks for in the role. It's what they look like for your company based on successful employees you have. This is important!
How To Use Your Avatar To Recruit For Your Organization
-Now that you have your Avatar Blueprint of what your ideal employee looks like this will set the tone for your Employer Branding Strategy
-Based on knowing your Avatar's Deep Thoughts and what they like, that information can be used to craft specific messages on your website, your Social Media and your Job Descriptions. This will help increase the rate of people your organization is targeting will respond.
-Knowing the characteristics of your Avatar will help you determine where they are located, what they read, what Social Media Platforms they are on etc..
-Craft a message that is specific to them letting them know your organization is doing strategic hiring for a critical role to the organization and that you wanted to make a connection for near term or future opportunities. The goal of the message is you want to get to know them before you pitch them about a specific job. DO NOT fall into the mistake that most recruiters make with sending a job description assuming that will attract the candidate.
-Companies that build rapport and relationships with their Avatars will find it easier to get their message return rate raised.
Hope this article helps and please let me know what you think. Stay tuned for the next article in the series!
Steve Rosen-Recruiting Consultant
James CEO of XYZ Company in Austin, TX writes...
"My name is James and I own a 5 year old Technology Consulting firm specializing in Medical Applications. We just hit our first milestone of $1mm in revenue and have been given additional project work which is great. However the problem is we need to hire critical tech talent in order to "ride the wave" and scale, however I know we don't have the "deep pockets" of bigger organizations to compete. I have spoken to a couple of candidates that are definitely interested in coming to work for us because they like the idea of working for a small company and like our mission. However I know I can't pay them what they are worth."
"Help Me Recruiter" what do I do?"
James first of all thank you for writing in I appreciate you writing in and sharing your issue! It's one that a lot of organizations of your size have so you asking will also help others in our community! The easy answer to that question is you don't play a game you can't win and don't compete with those organizations on trying to "one up them" on paying a higher salary.
Now that doesn't mean James I'm telling you not pursue the talent you need and want, you absolutely should! You just need to play to your organizations strengths. Here is what I mean.
First of all you want to find out other motivating factors the candidate has in selecting a "new home". If money is their top motivating factor, then James that is a candidate you DON'T WANT to pursue. Because even if you could give them the salary they are asking for. More than likely another firm will come in with more money 6 to 12 months down the road and they will leave you anyway.
Next you want to evaluate what makes your organization special to work for? Being a smaller firm you can offer more flexibility in work/life balance such as working from home or generous PTO. Work/Life is a very important factor to employees. Also being a smaller firm there is far less layers of management . Therefore the employee has more autonomy to do the type of work they want to do and have their efforts more visible at a higher level then in a large silo organization. Also being in a smaller firm opportunities to "wear different hats" gives employees the opportunity to expand their skills and maybe move into a different area far easier then in a larger organization.
James I can go on and on with the examples but I think you understand, find what makes your company special. Then when you are interviewing candidates hone in on what is motivating them besides money. If you can't find anything else I would decline them immediately in the process even if they are a "Rock Star" that you covet.
As mentioned earlier even if you "go all in" and can land them, chances are you will lose them in less than a year because someone will throw "outrageous money" to lure them away and if you are relying on them in a critical project that could be more devastating then never having that employee in the first place.
Once you find what motivates them this next step I know seems risky but it makes your organization look classy. I would say to the person, "so and so we are very interested in your candidacy and potentially see you as someone we want to bring onboard. However to be honest, with your skill sets I know you are going to have a lot of interest out in the market which will probably pay you way more than what we have budget for. We would love to compete in salary for you and would so without hesitation if we could. However being honest with ourselves we can't do that, but here are some other perks of working for us." Then James you start making your case. You would be surprised what that type of honesty and vulnerability does with a candidates emotions. If they can work with the salary you can afford, they would rather work for an organization like yours than a larger firm that will just throw money their way.
James I hope this helps and hang in there and good luck hiring that person to keep your business growing!
Hey guys if you like this article and think it helps or want to ask me another Hiring Question, feel free to write me at firstname.lastname@example.org.
I would love to hear from you! Until next time, Peace out!
"Help Me Recruiter"
Shay out of Buffalo, NY writes....
"Hi my name is Shay and I'm a Director of Sales for my firm. My employee who is a Pre-Sales Engineer and one of my most valuable employees for the past 5 years is going through a Career Crisis. She wants to do something completely different and move out of our area. The problem is she is my best Pre-Sales Engineers and I can't afford to lose her. She has this amazing knack of making a new client feel good about our product and has helped our sales team close some pretty big deals! I have thrown more money at her the past couple of times which has sufficed her appetite for doing something different, however more money is not working anymore she really wants to pursue getting into product development.
If I lose her to this other area of the company I'm going to be in big trouble this could impact us closing future deals without her insight and knowledge of our product and communicating that to customer prospects. "Help Me Recruiter" what should I do?"
Shay first of all I want to thank you for writing in and seeking my advice. This is a very common problem companies have. It's the danger of having a "rock star" employee and putting all of your "eggs in their basket". Shay being completely honest with you and I know you won't want to hear this, but you are going to lose this valuable lady either way. Money is no longer motivation to her, its doing something new with her career and you have no choice but to respect that. Sure you could probably just ignore her wishes and even block her but then she will "sow her oats" within another organization. Trust me if she is as valuable as you say she is then your organization doesn't want to lose her.
With that said Shay I have two pieces of advice for you. First, acknowledge her desire for the change and go one step further, support and be an advocate for her getting into that new role as quickly as that can happen. Trust me she will be so appreciative how you and your organization are treating her that she will want to reciprocate back! Then you can negotiate with her to lead the charge in not only finding her replacement but training the next person.
Now Shay don't make the mistake that I have seen many companies make. That is they won't let the person switch to the new internal job until their replacement is found and relatively trained to step in. Essentially what that does is hold your employee "hostage" which frustrates them to the point where they don't care who backfills them as long as it is someone that sets them free. Thus they endorse a poor hiring choice. You don't want that "my friend" trust me! Instead here is how I recommend handling it thus my second piece of advice.
I would look to try and fill this role with an internal employee if at all possible and here is why. For a Pre-Sales Engineer role you want someone who knows your organization, who believes in the company mission and even more believes in your product. This is a person who you want communicating to new potential customers. So I would work with your current "rock star" and ask her to help you find that person internally. This will incredibly motivate her to help you out for a couple reasons.
First, she sees that you are committed and trying to backfill her as quickly as possible, and in most cases its quicker with an internal. Second, the fact that you want to provide someone else in the organization the same opportunity she is given to do something different will make her loyal. Thus she will be motivated to make sure that she is leaving you in good hands and will want to pick the best person in the company possible. Last and this might be the best outcome of all. She is still with the Organization and happy to be a part of it! Now you don't want to go to this "well too often", but you can always "pick her brain" for advice. If she goes to another organization that option is not there.
Remember that not only for Shay but any other Hiring Manager out there who is afraid to lose there valuable employee!
If this article is something you find helpful or want to engage with me on more questions please let me know, email@example.com
Steve Rosen-Recruiting Consultant
You are a professional and comfortable in your current position. You have been with your company for a lengthy amount of time. You have not searched for different opportunities. You like it where you are.You find an email that says, your manager needs to speak with you. Her assistant, contacts you in person and verbally repeats the email you have read. You say “what is this about” and she would not say why.
You enter the meeting with your manager. You are told, you have done nothing wrong but, YOU ARE LAID OFF. You are unemployed and find yourself in transition and this was not your decision.
What is the way to proceed after you hear you are laid off?
Do not emotionally overreact . This is likely very hard not to, try to be professional about this. The outcome could be a letter of recommendation, potential hiring managers would take this in consideration. Before you begin your career search and take out your resume, take some personal time to assess your situation and what your goals are. If you are not over being laid off, it reflects on an interview. If you take any offer and you are hired, this is where bad career decisions usually take place.
Do not let this define who you are. You are not the only person that has been laid off. Make a plan and achieve it. If you are stuck at this point, here are some suggestions.
Update your resume and your linkedin profile in the following fashion:
Using Linkedin - Have a complete profile with details of accomplishments and projects you managed.
Using Workfolio - This is a personal branding online resume that attracts hiring managers.
Using Social Media - Have a professional profile, to impress hiring managers by sharing your professional knowledge through Blogs.
Using Glass Door - Search and Research what employees are saying about the management of the way they treat employees. This tells you if this is a business that meets your career needs.
Network at meetup events, etc. - Connect with professional that are like you. They are your best advocate to refer you in to their organization
The solution is not allowing being laid off to take an emotional toll on you. Take the perspective that this gives you an opportunity to do something completely different or better than what you had!
With a focused strategy, you are setting yourself up for success!
Steve Rosen-Sr. Recruiting Consultant
Leadership is rarely taught in school. All business problems are a result of a lack of leadership. The solution is leadership training. The fact is, professional leadership is teachable to every employee and employer.
What is Leadership?
A Leader establishes a clear vision of goals, provides the proper information, knowledge and methods to manifest that vision. Good Leaders proactively facilitates as well as balances the conflicting interests of all employees and employers.
Once you learn and use leadership skills, it transforms your professional life, your personal life and increases your happiness. When you commit to developing leaders within your organization, company goals are achieved.
Let's take a look at why lack of leadership is the cause of all your business problems.
An effective leader is proactive and takes personal responsibility for the situation they are in and reaches company goals. The fact is, most leaders are reactive and irresponsible and do not make a difference. Your company requires effective leaders starting from the top down to entry level employees and interns. Leadership and Management are different, this is why.
Management provides the proper information, knowledge and methods to manifest that vision as does leadership. After that they are different. The characteristics of effective leadership are:
They want to thrive and make a difference. They use compelling communications skills to win over new accounts and manage difficult clients. They worry as much as you do, and stress about the results of a spreadsheet.
Leadership has 3 characteristics :
These characteristics are teachable, when practiced and developed the results achieve a high level of accomplishments.
Having confidence in leaders solves problems. They value different viewpoints from employees. The results have a shared outcome. Leaders are selfless, they want what is best for themselves and everyone else. They create the ‘win-win’ situations we all strive for. They facilitate these wins from having an ability to generate confidence (this is rare). They have learned to effectively communicate clearly to show everyone around them they earned the confidence to lead.
To achieve this, it is in the leader’s emotional Intelligence. This is where leaders manage their negative emotions, recognize negative emotional traits in others. This signals them to speak effectively and persuasively to people experiencing a broad range of emotions. All business problems, are solvable when leaders work towards a solution. It is that simple, it requires an effort to learn leadership skills. It takes work and an honest introspection on what skills and traits you are currently lacking. From there, you build a Leadership Development Platform to improve your skills and start thriving and succeeding!
Steve Rosen-Sr. Recruiting Consultant
If you want retention of good employees at your company, this is a list of what makes employed professionals want out. Note to Bad Managers, the problem is YOU. The fact is good employees leave bad managers. Employees want good leaders that can help them not only be productive, but grow!
Why Employees Leave Your Organization:
Steve Rosen-Sr. Recruiting Consultant