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Vice President of Marketing
The Vice President of Marketing partners with the Executive team to develop a data-driven marketing strategy and roadmap. Working in cadence with product development and sales leaders to create campaigns and messaging that generate high quality leads for each market segment. Halo Health is a dynamic company that is data-driven, moves quickly, successful candidates will have an entrepreneurial style with a willingness and ability to lead a small team making a big impact.
ROLE RESPONSIBILITIES
• Operate as part of the leadership team, bringing both functional expertise and critical thinking to all discussions.
• Produce compelling messaging and content for demand generation programs, corporate website, product demos, webinars, case studies, etc. that will drive pipeline and revenue goals.
• Staff, train, and lead a high-performing marketing team as well as all agency personnel to achieve company growth targets.
• Provide thought leadership for internal and external resources to drive change across a wide variety of functions/roles.
• Lead the development of key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights.
• Manage a marketing budget with outcomes tied to business results.
• Create, communicate, and drive the organization’s vision through marketing.
• Provide seamless collaboration with product team and engineering team to innovative new offerings to market.
• Produce compelling messaging and content for demand generation programs, corporate website, product demos, webinars, case studies, etc. that will drive pipeline and revenue goals.
• Plan and execute media and digital strategy, and tradeshows.
KEY QUALIFICATIONS (MUST HAVE)
• Bachelor’s degree in Marketing, Business or related field from an accredited University or College
• 8+ years in a company’s marketing department
• 5+ years in a leadership position in a company’s marketing department
• 3+ years’ experience with B2B (Marketing to Health systems)
• Experience in a PE/VC backed company
• Excellence in Data Driven Marketing with an established framework
• Experience with Salesforce campaign creation, reporting, and management
• In-depth knowledge of search optimization, Google Analytics and Google Ads
• Experience with implementing and running marketing automation in Pardot
ADDITIONAL QUALIFICATIONS (PREFERRED)
ROLE RESPONSIBILITIES
• Operate as part of the leadership team, bringing both functional expertise and critical thinking to all discussions.
• Produce compelling messaging and content for demand generation programs, corporate website, product demos, webinars, case studies, etc. that will drive pipeline and revenue goals.
• Staff, train, and lead a high-performing marketing team as well as all agency personnel to achieve company growth targets.
• Provide thought leadership for internal and external resources to drive change across a wide variety of functions/roles.
• Lead the development of key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights.
• Manage a marketing budget with outcomes tied to business results.
• Create, communicate, and drive the organization’s vision through marketing.
• Provide seamless collaboration with product team and engineering team to innovative new offerings to market.
• Produce compelling messaging and content for demand generation programs, corporate website, product demos, webinars, case studies, etc. that will drive pipeline and revenue goals.
• Plan and execute media and digital strategy, and tradeshows.
KEY QUALIFICATIONS (MUST HAVE)
• Bachelor’s degree in Marketing, Business or related field from an accredited University or College
• 8+ years in a company’s marketing department
• 5+ years in a leadership position in a company’s marketing department
• 3+ years’ experience with B2B (Marketing to Health systems)
• Experience in a PE/VC backed company
• Excellence in Data Driven Marketing with an established framework
• Experience with Salesforce campaign creation, reporting, and management
• In-depth knowledge of search optimization, Google Analytics and Google Ads
• Experience with implementing and running marketing automation in Pardot
ADDITIONAL QUALIFICATIONS (PREFERRED)
- • Master’s degree related to marketing/communication